An established enterprise in the agriculture and fresh produce sector is seeking an experienced and driven Retail and Van Sales Representative for the Midlands region. Reporting to the General Manager Sales, the successful candidate will lead regional retail and van sales execution, field team coordination (Van Salesmen and Merchandisers), customer relationship management, and market intelligence gathering. This role is accountable for driving sales volume, product mix, route profitability, and stock and asset compliance across assigned territories.

Key Responsibilities

• Territory Sales & Route Execution: Translate regional targets into daily/weekly field priorities across assigned towns, monitor route coverage, and identify prospective retail clients to expand distribution networks. Coordinate replenishment with depot and distribution teams to eliminate stock-outs.
• Field Team Leadership & Coaching: Direct daily activities for Van Salesmen and Merchandisers, conduct regular trade visits, coach staff on execution and customer service standards, and enforce SOP compliance.
• Pricing, Promotions & Market Intelligence: Enforce approved pricing structures and promotional strategies. Track competitor activity, pricing, and channel trends across the territory, submitting actionable weekly market updates to executive management.
• Route Productivity & Financial Controls: Track sales performance against targets, monitor route costs and transport capacity utilization, and execute strict reconciliations for issued stock, unsold returns, and daily cash collections.
• Asset & Packaging Management: Monitor and account for packaging materials (crates and bins) issued to customers and field teams, ensuring zero loss and precise movement tracking.
• Customer Service & Order Fulfillment: Maintain strong trade relationships with retail, vendor, and individual clients, ensuring prompt resolution of service, invoicing, or delivery queries.

Qualifications & Experience

• Degree or Diploma in Sales and Marketing, Business Management, or a related field.
• Minimum of 7 years' sales experience, with strong preference given to candidates with an FMCG or perishable products background.
• Proven track record in retail and van sales, trade customer development, route planning, and field team coordination.
• Solid understanding of stock control, cash reconciliation procedures, and distribution logistics.
• Strong numerical skills with the ability to analyze sales data, manage route profitability, and track KPIs.
• Excellent communication, negotiation, and problem-solving capabilities, with the ability to work independently across a wide geographic territory.

Please submit your CV through the link provided or to [email protected].
Regrettably, only shortlisted candidates will be contacted.